eir was looking to revolutionize their business from a traditional incumbent into a vibrant and customer-centric provider of innovative and flexible services based around bundles of broadband, TV, mobile and fixed services. However, inflexible and siloed IT systems were inhibiting eir’s business strategy, triggering them to seek an IT system that would deliver on the following:
eir commenced transformation of their business with significant changes across the business and IT, leveraging the Infonova BSS to offer flexible bundles to its customers, and becoming the first to offer quad-play in the Irish market (launched in 18 months). The quick deployment brought significant business benefits in time and cost savings. This was closely followed by additional services such as voice over IP and IPTV, maintaining eir’s dominance in the changing digital landscape and delivering new levels of customer satisfaction. The bundling strategy for the consumer segment remains at the core the eir business model. (http://www.eir.ie).
Today Beyond’s Infonova BSS platform underpins eir’s consumer division, used on a daily basis in call centres, via the web and mobile channel, as well as for operations, billing, finance and support. The platform provides a single view of the customer and the flexibility for the business to quickly make changes in bundled offerings via product catalog configuration. With all customer information in one system, business efficiency is maximized and customers receive a single bill, backed by an automated end-to-end process with no intervention from eir.
Through leveraging the Infonova BSS platform, eir remains the dominant multi-play player in Ireland, and the only one with all functionality on a single platform. The company can take further advantage of the BSS’s multi-tenant capabilities, expanding the ecosystem to create wholesale, business and consumer tenants all on one platform.
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