69% of business leaders across different industries agree that if they want to grow, they need to increase collaboration and solution creation with an ecosystem, but less than 37% are actually involved in developing such solutions. Building, and running such a partner ecosystem is not a simple task. It requires service providers to master the art of Ecosystem Orchestration and Management.   

What is partner ecosystem orchestration and management?

It allows players on a common business platform to easily and dynamically exchange, combine and monetize their services, introduce new digital offerings at speed, sell joint offerings, and create new business models. It ensures automated orchestration and provisioning of all services across the ecosystem. 

Players can define revenue sharing and flexible partner settlement agreements for selling their services through ecosystem partners and manage relationships with business partners. Ecosystem orchestration and management enables consolidated partner settlement billing and invoicing, independent of end customer invoicing and settlement.

But it’s not just about orchestrating complex partner solutions – it’s also about market-reach strategies. Business ecosystem orchestration and management enables market players to support different brands/second brands/multiple business units on one platform – each with full business management functionality. In this way, it expands channels to market by enabling the selling of services through other ecosystem partners.

Most importantly, it enables a wide variety of market-reach strategies, including global business orchestration, wholesale, B2C, B2B, B2B2X, xVNE/O, 5G, IoT, and marketplace solutions.

Infonova Digital Business Platform enabling business ecosystem orchestration and management

The Infonova Digital Business Platform enables multiple business partners on a single platform – with automated business orchestration and monetization capabilities made available to all business partners in the ecosystem via advanced multi-tenancy capabilities. 

Partner ecosystem orchestration and management

Every partner on the platform gets the full concept-to-cash functionality. The partners are autonomous and completely independent of each other – if required, they can remain fully invisible from one another, while using the full functionality of Infonova in their own right, with their own branding and with their own business rules. Each member of the ecosystem has its own services that it sells to its own customers.

Though partners can operate completely autonomously, they also have the possibility and capability to expand their business reach and service offerings by engaging with other ecosystem partners. In other words, business partners (tenants) can cross-sell each other’s products and services on the platform.

All commercial models between the ecosystem partners are supported, including automated revenue allocation, partner settlement, and multi-party commercial agreements and service orchestration. The platform enables seamless information flow, process flow and settlement between partners. 

But at the same time, it’s a “Controlled Ecosystem” – the platform provider has the option to control the platform partners’ capabilities and interactions. The platform provider, as the “owner” of the platform, sets up new partners, manages access to the functionality and defines the commercial models and settlement agreements for operating as platform partner. 

Each partner can directly onboard and manage own services – a partner can do the necessary configuration for onboarding and managing its own services (defining the technical parameters required for successful service fulfilment towards the service layer, and defining the usage feeds per service for successful usage data collection and processing).

Each partner can purchase services from other platform partners – a partner can make a service belonging to another partner available in his own business environment by purchasing that service from the other partner as part of a settlement agreement.

Each partner can sell offers to end customers – a partner can sell both his own services and services that he has purchased from other partners, packaged and priced on his own terms to his end customers.

Each partner can sell services to other partners in the ecosystem – each partner can sell packages of services, consisting of one or more services, to other partners – based on the partner’s own services or services he already purchased from other partners.

Example use cases

Channels to market – a partner sells its own services via channel to market partners.

Multiple Country Model – global services are distributed centrally to country-specific partners, who add local services additionally.

xVNE/xVNO Model – xVNE partner sources network services from 3rd party partners (CSPs), offers these as multi-market/service capabilities to its xVNO partners, who in turn can bundle these with own services to address own segments and markets.

Wholesale, B2B, B2C and B2B2x business models – the platform owner sources services from partner suppliers, sells these with own services via channel partners, who in turn can include own services and onward sell to selling partners (B2B/enterprise customers) to address new markets.

Digital Marketplace – the platform owner connects potential buyers and sellers, helping them to buy, sell and bundle services and solutions. Each partner can manage its own products and services and can easily trade with other ecosystem members. For more information visit Digital Marketplace.

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